Lipstick is one of the most popular beauty products in the world, and with good reason. It’s affordable, it lasts a long time, and it looks beautiful on everyone. But what about transportation? Lipstick is notoriously fragile and delicate. It doesn’t take kindly to being smashed or soaked in water. Which is why many lipstick entrepreneurs turn to packaging that can protect their products. In this blog post, we will explore the different types of packaging that are perfect for lipstick products and help you choose the best option for your business.
Types of Lipstick Packaging
Different types of lipstick packaging can suit different types of lipsticks. Tube is a popular choice for high-quality lipsticks that are sold in sets or collections. This type allows customers to see the color and texture of the lipstick before they buy it, which encourages them to make a purchase. Lipstick tubes are also easy to store and travel with, which makes them a popular choice for retailers who sell their products online or in brick-and-mortar stores.
Jars and pots are also common types of lipstick packaging. Jars are often used for lower-quality products that are sold individually or in small quantities. Pots are more commonly used for high-quality, prestige brands that sell in larger quantities. Both jar and pot allow customers to see the color and texture of the product inside the package, which helps them decide if they want to buy it.
Tapered boxes are a unique type of lipstick packaging. That is only used for special occasions or high-end products. This type of packaging is often made out of wood or metal. And it features a slanted top that helps customers see the product inside the box while it’s being displayed on a table or countertop. Tapered boxes are usually only used by high-end beauty brands that want to create an elevated experience when shoppers purchase their products.
Benefits of Each Type of Lipstick Packaging
Many women are curious to know the benefits of each type of lipstick packing. Lipstick products come in many different types of packaging, and each has its own unique benefits that can help with brand awareness as well as more product sales.
Tray or tub: The most common type of lipstick packaging, a tube or tub contains one or more shades of lipstick in a convenient, easy-to-use format. Tubes are great for on-the-go application, and they’re also perfect for keeping your product fresh.
Jars: Jars are another popular type of lipstick packaging. They come in many different sizes, and they’re perfect for storing multiple shades of lipstick together. Jars make it easy to organize your collection, and they’re also easy to access when you need a new shade for an amazing and eye catching look.
Boxes: Boxes are another popular type of lipstick packing. They come in a variety of shapes and sizes, and they’re perfect for housing several shades of lipstick together. Boxes make it easy to showcase your collection, and they’re also great for travel purposes.
Cases: Cases are another popular type of lipstick packaging. They come in many different styles and colors, and they’re perfect for protecting your product during transport or storage. Cases make it easy to display your collection, and they’re also great for traveling purposes.
Which Type of Lipstick Packaging is Best for Your Products?
There are many types of packaging that can suit lipsticks. This includes the traditional reach-in style packaging, as well as tube or pot styles. You can choose any style that best match your packaging needs.
Traditional Reach-In Style Packaging: This type of packaging is good for products that have a wide range of pH levels, since it allows for easy dispensing and less mess. It’s also great for products with a high shine or gloss factor, since the packaging gives them a brighter appearance.
Tube or Pot Style Packaging: For products that don’t have as much shine or gloss, tube or pot styles are a better option. These typically have a narrower opening. Which means that the lipstick is dispensed more evenly and with less waste. They’re also good for products that need to be stored in a cool environment. Since they don’t emit harmful chemicals when heated up.